Saudi Company Launches 'Artisana' to Empower Artisans, Globalize Handicrafts

Saudi Artisanal Company today launched its new retail brand, "Artisana," specializing in the marketing and sale of Saudi handicrafts, in a strategic move to empower artisans and elevate the value of handcrafted products by blending authenticity with contemporary design.
 The brand aims to be a leading source of culturally significant gifts, souvenirs, and personalized presents that reflect pride and the art of gifting.
 Saudi Artisanal Company CEO Ibrahim Al-Nasser stated that Artisana is a strategic step to create future economic opportunities for Saudi crafts. The initiative operates within an integrated system that includes more than 4,000 licensed craftspeople across the Kingdom and focuses on improving product quality while enhancing their local and international presence.