Literature Commission Explores Impact of International Book Fairs on Cultural Tourism

The Literature, Publishing and Translation Commission held an open virtual meeting to explore the role of fairs in promoting cultural tourism.

 The speakers emphasized that book fairs have evolved beyond catering solely to readers, becoming vibrant meeting points for diverse segments of society.

 They also highlighted the role of international fairs in transforming host cities into global event destinations, positively impacting multiple sectors.

 The speakers noted that such events often lead to increased hotel occupancy rates and position the city as a comprehensive tourism hub. They emphasized that the tourism sector serves as a catalyst for infrastructure development.

 Furthermore, they affirmed that when publishing houses take the initiative to showcase local culture at international fairs, it significantly enhances the Kingdom’s cultural presence on the global stage.