AlUla Peregrina Celebrates Local Heritage and Sustainable Community Growth at Peregrina Season 2025
AlUla Peregrina announced its participation in the upcoming Peregrina Season in AlUla, taking place on December 11–13, 2025, at the AlUla Farmers Market. The season showcases the region's rich agricultural heritage and the unique value of the Peregrina (Moringa Peregrina) tree, a century-old native desert resource renowned in Arabian culture for its cosmetic, nutritional, and therapeutic benefits.
The Peregrina tree has been cultivated in AlUla for generations and continues to play a vital role in supporting local livelihoods. With its exceptional adaptability to desert environments and its high-value oil used in natural beauty solutions, it represents a growing economic opportunity for the region.
Chairman of the Board and CEO of AlUla Peregrina Eng. Abobakar Alanazi stated, “AlUla Peregrina is an authentic expression of AlUla’s identity reflecting the strong relationship between the land and its people. This Peregrina Season enables us to showcase the evolving potential of natural resources from the Arabian desert for the local and global cosmetics industry."
According to a press release from the company, the Peregrina Season will include live cooking stations celebrating farm-to-table experiences, cultural performances, children’s activities, and creative workshops. AlUla Peregrina will participate by offering visitors the opportunity to explore AlUla Peregrina-based cosmetics products, while also recognizing outstanding farmers for their dedication and contributions to the sector.
The release also highlighted that this initiative reflects the company’s role in supporting the local agriculture economy and strengthening community inclusion and income diversification in AlUla. AlUla Peregrina continues to advance its mission to build the first sustainable value chain around the Peregrina tree and unlock its future potential in international markets.
The company remains committed to contributing to AlUla and Saudi Arabia’s economic transformation in line with Saudi Vision 2030 while preserving its traditions and environmental resources for future generations.
