From Mountain Soil to Cup: Al-Dayer Tells the Story of Saudi Coffee

The Al-Dayer Governorate pavilion at Jazan Festival 2026 offers visitors an immersive experience centered on Saudi coffee, where rich aromas, traditional displays, and distinct tastes tell a story of perseverance rooted in Jazan’s mountainous landscape and reflect the dedication of local farmers from cultivation to cup.

 The pavilion showcases green and roasted coffee beans, highlighting the diversity of southern Saudi Arabia’s agricultural environments. Visitors are invited to taste and compare flavors while engaging directly with producers, fostering a meaningful connection between origin and consumer.

 Informative displays guide visitors through the stages of coffee production, including harvesting, drying, roasting, and grinding, emphasizing the human effort behind each cup. At the festival, Saudi coffee emerges not merely as a beverage but as a cultural and economic symbol, allowing visitors to take home both a product and a lasting memory of the land, heritage, and community.