“Ajdan” achieves over SAR 1 billion in sales at Cityscape Global 2025, signing strategic partnerships and unveiling distinctive projects
“Ajdan Real Estate Development” concluded its participation in Cityscape Global Riyadh 2025 with sales exceeding SAR 1 billion. The company achieved full sell-out for three projects—Darah Alfursan 1, Darah Almadinah, and Darah Qumra—while reaching 70% of sales for the second tower of the INFINITI destination, reflecting strong market confidence in its innovative developments.
During the event, the company unveiled more than 2,600 residential units available for ownership and investment, out of over 9,000 units currently under development across its residential and mixed-use portfolio.
The value of investments in the projects showcased at the exhibition exceeded SAR 24 billion, while the total development value of the newly announced projects reached approximately SAR 13 billion. This reflects Ajdan’s ambition to deliver distinctive projects that enhance quality of life and meet the aspirations of both investors and customers.
Regarding the outcomes, Eng. Mohammed Al Otaibi, the CEO of Ajdan Real Estate Development Company, affirmed that the company's participation reflects its strategic vision to create urban destinations that become part of the memory of cities—rather than merely adding to their urban map. He noted that Ajdan focuses on developing urban experiences where culture, entertainment, retail, and living converge in one place.
Al Otaibi emphasized that the agreements signed by Ajdan during the exhibition lay the foundation for a broader growth phase that goes beyond traditional real estate development, supporting Vision 2030’s objectives in enhancing quality of life and advancing the urban landscape of Saudi cities.
Ajdan's participation began with signing a facilities agreement with SAB to finance several strategic projects, strengthening its ability to deliver high-quality developments at a faster pace, and enhancing its reputation as a leading national developer in the real estate sector.
The company also signed a memorandum of understanding with Arab Bank to provide financing solutions for customers, followed by another MoU with SNB to offer flexible facilities—forming an integrated approach that supports the customer journey from purchase to ownership.
During Cityscape, Ajdan announced the development of an approximately SAR 3.8 billion mixed-use urban project financed through an investment fund in partnership with King Salman Park and SEDCO Capital. Covering 106,000 square meters in the heart of Riyadh, the project aims to serve as a sustainable destination that combines culture, entertainment, and community, featuring modern design that highlights the capital's status as a forward-looking global city.
To enhance the value of its urban experiences, Ajdan signed a partnership agreement with the global firm SOM to serve as the lead consultant on its high-quality projects in Riyadh, aligning with the company's strategy to apply global design standards across integrated destinations. Additionally, Ajdan announced another partnership with the global firm Gensler to consult on the design of several high-quality tourist destinations that will become prominent architectural landmarks in the Kingdom, supporting Ajdan's vision of creating new urban landmarks.
In its ongoing efforts to enhance shopping and entertainment experiences across its destinations, Ajdan signed an agreement with Flames of Al-Yamama to launch brands that will enrich the retail experience within its high-quality projects. A partnership with Pausa followed, delivering innovative entertainment experiences at the company's destinations. Ajdan also announced an agreement with Apparel Group to add distinctive brands that will further enhance the shopping and entertainment experience in its future projects.
As part of its drive to advance marketing solutions for project presentation and customer engagement, Ajdan signed an agreement with TRI ARMS to create marketing tools and interactive 3D digital models that provide a more realistic experience and help customers visualize project details before purchase. In a similar move to strengthen its investment portfolio, the company announced a sale-and-purchase agreement with Mehad Real Estate Development Company to acquire lands valued at over SAR 100 million in the Eastern Industrial City, a strategic step to support its expansion into new regions.
Building on existing partnerships, Ajdan announced the renewal of its collaboration with Al Muhaidib Group to create a new high-quality waterfront destination in Khobar. Covering more than 26,600 square meters, the project will feature residential, commercial, and office spaces. This development is part of Ajdan's coastal portfolio, designed to improve quality of life by offering destinations that combine leisure, modern living, and maritime heritage.
Through these partnerships and alliances, Ajdan continues to strengthen its position as a leading national developer, creating integrated urban destinations that promote quality of life and boost the appeal of real estate investment in the Kingdom.
