Riyadh Season Hosts 2024 MENA Effie Awards Ceremony
Riyadh hosted the 2024 "MENA Effie" Awards ceremony as part of Riyadh Season, crowning 90 winners in more than 40 categories, selected from 850 works submitted in various fields.
The ceremony was attended by over 650 marketing, advertising and communications professionals from the Middle East and North Africa region, and figures from business, media, and culture.
Vice President Marketing Communication at General Entertainment Authority Eng. Ahmed Arafah said that the hosting of the "MENA Effie" Awards as part of Riyadh Season reflects the season’s prestigious status as a global platform that attracts major international events and activities.
Arafah added that Riyadh Season is not just about entertainment, but also serves as an interactive platform that welcomes creative pioneers from around the world and provides an opportunity to exchange ideas and expertise, enhancing the Kingdom's position as a leading destination for innovation and progress in various sectors, including the important field of marketing.
He expressed hope that the event will pave the way for broader collaboration with international and regional partners, and demonstrate that future events will offer significant value to participants and help the sector advance in all aspects.
Gold winners were acknowledged for their innovative storytelling and pioneering approaches; the Grand Prix was awarded to Egyptian Gulf Bank in collaboration with the agency People of the Internet. Silver winners stood out with their bold ideas and sharp focus, including local brands like Almarai, Rani, Basata, and Yas Island, which delivered outstanding creative campaigns.
Bronze award winners left a lasting impression with their campaigns, while Saudi Arabia's BigTime Creative Shop was named the fastest-growing agency in the Middle East and North Africa this year. Meanwhile, People of the Internet was honored as the "Most Impactful Independent Agency".
Leo Burnett Dubai was recognized as the Best Advertising Office and the Most Influential Agency Network of the Year, while Zenith Dubai received the award for Best Media Agency Office.
The full list of winners is available on the website: menaeffie.com/winners.
