SBA Chief Explores Partnership Opportunities with MIPCOM Cannes

Saudi Broadcasting Authority (SBA) Chief Executive Officer and Saudi Media Forum President Mohammed Al-Harthi met Monday with MIPCOM Cannes Director Lucy Smith to discuss opportunities for cooperation and the development of media partnerships between the SBA and MIPCOM Cannes, which is regarded as the world’s largest market for television and digital broadcasting content.

 Meeting participants reviewed key investment opportunities in Saudi Arabia's media sector and discussed ways to strengthen its presence at MIPCOM in Cannes, France.

 The meeting also explored prospects for future cooperation, including MIPCOM’s participation in the scientific program of the Saudi Media Forum and in the Future of Media (FOMEX) Exhibition for the fourth consecutive year, with an agreement to renew the partnership for the next three years.