Al-Baha’s Pomegranate: A Heritage Crop Growing into Sustainable Economic Story

The journey of Al-Baha's renowned pomegranates begins on its farms, where cultivation, harvesting, sorting, grading, marketing, and processing form a complete economic cycle. This cycle is celebrated annually at the Pomegranate Festival in Al-Qura Governorate. The festival highlights the region's agricultural transformation from a seasonal activity into an integrated production and commercial ecosystem.

 Al-Baha has established itself as one of Saudi Arabia's leading pomegranate-producing regions, benefiting from fertile soil, a moderate climate, and abundant water resources. Over 14 editions, the festival has supported farmers by expanding marketing opportunities, promoting digital commerce, and encouraging value-added industries. Local authorities also support pomegranate cultivation and preserve its quality through technical guidance, modern farming practices, training programs, and sustainable agricultural initiatives.

 With more than 5,550 farms and over 750,000 pomegranate trees, the crop is a vital economic resource and a symbol of generations of agricultural heritage. Known as the "tree of ancestors," Al-Baha's pomegranate represents a lasting connection between people, land, and tradition while contributing to food security and sustainable development.