ROSHN Group Named One of the World's 25 Most Powerful Real Estate Brands by Brand Finance

ROSHN Group, a subsidiary of the Public Investment Fund (PIF), has been ranked among the 25 most powerful real estate brands in the world by Brand Finance, a leading global brand valuation consultancy. This marks the first time a Saudi real estate company has achieved this recognition.
 Brand Finance valued ROSHN Group at over $1 billion, citing its strong financial and commercial performance as well as its ambitious strategic and marketing initiatives. The company's newly launched corporate identity reflects its expanded focus, which now includes hospitality, sports, residential and commercial development, and the retail sector.
 The report commended ROSHN's commitment to innovation and sustainability, along with its pivotal role in advancing national development goals in line with Saudi Vision 2030. Surpassing the $1 billion brand value milestone is seen as a clear indication of ROSHN's growing impact and its strategic contribution to the future of real estate development in the Kingdom.
 Last month, ROSHN was also named the highest-ranking real estate brand in Saudi Arabia and recognized as the best-performing new brand in the region.