Jazan’s Annual Honey Festival Boosts Regional Tourism and Trade

The Jazan Honey Festival has marked the most successful edition in its 11-year history, with 60 local beekeepers showcasing 15 distinct varieties of high-quality honey, further cementing the region’s reputation as a premier hub for authentic honey and solidifying Jazan honey as a major regional brand.

 Beyond its role as a marketing platform, the festival drives significant economic, cultural, and tourism benefits. By promoting rigorous quality standards and expanding market reach, the event supports local producers in scaling their production for local, regional, and international markets.