AMAZON.SA LAUNCHES PREMIUM BEAUTY STOREFRONT, BRINGING SKINCARE, HAIRCARE, AND FRAGRANCE DIRECTLY TO SAUDI CUSTOMERS
Amazon Saudi Arabia today announced the launch of its Premium Beauty storefront, a new dedicated destination for premium skincare, haircare, and fragrance products, offering customers easy access to products sourced directly from prestigious global brands. This launch marks a significant expansion of Amazon.sa's product selection, reinforcing the company's unwavering commitment to meeting the evolving needs of customers in the Kingdom, with a focus on quality, convenience, and the exceptional shopping experience they have come to expect from Amazon.
The Premium Beauty storefront features a carefully curated selection of premium skincare, haircare, and fragrance products from trusted brands including Hugo Boss, L'Occitane, CeraVe, La Roche-Posay, Vichy, L'Oréal Professional, Kérastase, Dyson, and Al Majed for Oud.
Amazon.sa is also launching the Fawazeer Al Jamal (Beauty Series) campaign on amazon.sa, featuring digital episodes led by specialists that provide customers with skincare tips during Ramadan. The campaign brings together a select group of beauty experts to help customers learn how to care for their skin throughout the holy month.
Commenting on the launch of the Premium Beauty storefront, Zeina Al Mouallem, Head of Beauty Category at Amazon in the Gulf countries, said: "Premium Beauty on Amazon.sa is an example of our creativity in innovating solutions that meet our customers' needs. By listening to their preferences, we offer beloved global brands such as Hugo Boss, L'Occitane, CeraVe, La Roche-Posay, Vichy, L'Oréal Professionnel, and Abdul Majeed Al Oud, alongside trusted educational content through the 'Beauty Series’ campaign, and a distinctive interactive experience at Riyadh Park. Whether customers are browsing products online, learning from beauty experts, or experiencing brands in person, everything they need is available within a seamless experience that reflects our commitment to putting the customer at the heart of everything we do."
Expanding Selection to Meet Customer Needs
The Premium Beauty storefront is part of Amazon Saudi Arabia's strategy to expand product categories and enhance the customer experience. "At Amazon.sa, we put our customers' needs at the heart of everything we do," said Abdo Shalala, Country Manager at Amazon Saudi Arabia. "The launch of Premium Beauty is an expression of our commitment to offering the finest beauty shopping experience in Saudi Arabia. We bring a wide selection of the world's most prestigious luxury brands across skincare, makeup, fragrance, and beauty — all in one place, with the level of trust and convenience our customers expect from Amazon."
Through direct partnerships with leading brands, fast delivery services, and customer-focused innovation, Amazon continues to set new standards for online shopping in the Kingdom. The Premium Beauty storefront transforms online shopping into an in-store-like experience through information-rich product pages, interactive media, and expert content to help customers choose with confidence.
Celebrating the Launch: Amazon Presents a Distinctive Ramadan Experience
To celebrate the launch of the Premium Beauty storefront, Amazon Saudi Arabia is presenting an interactive experience for seven days at Riyadh Park mall, from February 27 to March 5 under the theme "Unbox Your Light: Fawazeer Al Jamal" (Beauty Series). This event blends the popular Ramadan tradition of solving riddles, which comes in this activation in the form of solving beauty riddles while discovering modern products.
The activation is designed as an Amazon box, with interactive sections dedicated to skincare, haircare, and fragrances, where visitors can explore products, engage with beauty experts including dermatologists and haircare specialists, and shop instantly using QR codes that link directly to Amazon.sa. This experience offers customers a unique opportunity to discover the Premium Beauty storefront for themselves while enjoying the convenience of seamless and comfortable online shopping.
Customers can explore the full premium beauty product selection at amazon.sa/premiumbeauty, discover beauty care tips during Ramadan with the Fawazeer Al Jamal campaign on amazon.sa, and enjoy the interactive event experience at Riyadh Park mall from February 27 to March 5, 2026.
